Guerilla Theatre and the Vietnam War

General Hershey Bar (aka Calypso Joe) is a satirical character of the Vietnam War-era protest movement, who parodied U.S. General Lewis B. Hershey, then Director of the Selective Service. He was usually seen partnered with General Waste More Land (aka Tom Dunphy), a parody of General William Westmoreland. The characters were common at street theater performances and demonstrations against U.S. military involvement in Vietnam.

The characters of General Hershey Bar and General Waste More Land were made into a 1967 underground comic book called Those Lovable Peace-Nuts by Thomas Dunphy. Illustrated by William Stout.
Source: Wikipedia